August 30, 2010 , Auburn Hills, Mich. - The Jeep® brand is bringing the "Jeep Rocks & Road Tour," an on- and off-road driving experience, to consumers in 16 cities across the country.
Rocks & Road Tour" provides the ultimate on- and off-road
driving courses for attendees at air shows, auto shows, fairs and
festivals all over the country. The program is free and guests can
generating an enthusiastic response, pre-registration is highly
encouraged in order to ensure a quick and seamless
The "Jeep Rocks & Road Tour" is open
to the public and features obstacle courses that demonstrate Jeep Trail
Rated® capabilities. The entire Jeep brand lineup, including the all-new
2011 Jeep Grand Cherokee, will be on site to test-drive.
"We have created the Jeep Rocks & Road Tour
to provide our current and potential customers with an adventurous
experience that is exclusive to the Jeep brand," said Mike Manley,
President and CEO - Jeep Brand, Chrysler Group LLC. "We are partnering
with various venues across the country to reach out to our loyal Jeep
consumers, while branching out to those with new interest in the
one-of-a-kind Jeep brand. This tour provides an ideal venue to
experience the countless features and legendary capability offered in
the all-new 2011 Jeep Grand Cherokee, as well as the other vehicles in
the Jeep brand family."
The "Jeep Rocks &
Road Tour" courses consist of several obstacles that simulate some of
the rigorous testing that Jeep vehicles endure before customers get
behind the wheel. Courses include elements that demonstrate the Trail
Rated capabilities of Jeep vehicles for articulation, ground clearance,
maneuverability and traction.
Jeep brand vehicles
will be on hand for participants to drive over a variety of surfaces.
Attendees will learn to navigate off-road challenges, such as steep
grades, rocky trails and log crossings, under the guidance of a trained
The "Jeep Rocks & Road Tour"
features a number of interactive activities, including informative
product displays. The family-friendly event offers children the
opportunity to take part in the Jeep brand experience as well. Jeep kids
can drive "Power Wheels" mini-Jeep vehicles; climb a rock wall and
The tour travels cross-country as it kicks off
in Syracuse on July 16 and concludes in San Diego on Jan. 2.