November 12, 2010 , Auburn Hills, Mich. - Fresh off its seventh-consecutive month of year-over-year sales increases, Chrysler Group LLC wants its dealers to continue the sales momentum and end the year with a bang.

To keep building momentum, Chrysler Group is providing its dealers with "The Big Finish of 2010" event.

All four Chrysler Group brands will rally around the common "Big Finish" advertising message and wide-ranging campaign to cap off a remarkable year.

"All the brands are coming together for a big year-end event," said Fred Diaz, President and CEO - Ram Truck Brand and Lead Executive for U.S. Sales. "We are proud of our seven consecutive months of year-over-year sales increases. This 'Big Finish' will help us to close out the year on a high note with a
celebration that's going to keep our momentum rolling."

The Chrysler Group, acting on dealer recommendations, is launching the "Big Finish" campaign this week. Each brand has its own unique execution of this
common theme, designed to draw customers into dealership showrooms in November and December to check out the competitively-priced 2010 vehicles.

Each brand will use "The Big Finish of 2010" theme in all of their advertising materials. The common theme will be used in newsprint, digital banner ads,
postcards, e-mail, outdoor advertising, dealership posters, curb banners, under-the-hood placards, balloons and mirror hangers. In all, the "Big Finish" theme will be stamped on more than 100 types of advertising assets.

Each brand will present its own "Big Finish" taglines. The Ram Truck brand's newsprint ad will feature the taglines "This Year, No Faux Trees. And No Faux
Trucks" and "The Year Is Winding Down. We're Winding Up." The Chrysler brand message will include "We've Got Lots to Celebrate," while the Jeep brand will
urge consumers to "End the Year on a High Note." The Dodge brand will declare that "We're Throwing a Party and Everyone's Invited."

Each brand will have its own "Big Finish" radio and televisions spots as well. In the Ram Truck TV spot, a Ram 1500 Laramie pickup is used to haul a Christmas tree off a holiday tree lot in a most unusual way. The Dodge brand TV spot features a Dodge Challenger SRT8 and Dodge Journey AWD being used to decorate a Christmas tree with lights and garland in an unconventional, high-performance, tires-smoking way. Each television ad ends at a Chrysler, Jeep, Dodge and Ram Truck dealership.

The "Big Finish" campaign will conclude on Jan. 3, 2011