Jeep has never been one to shy away from issues in the community. When it came time for the Jalen Rose Leadership Academy (JRLA, also named and started by former NBA player and current ESPN Analyst Jalen Rose) to help open charter schools in the Detroit region, Jeep dealers like Don-A-Vee Chrysler Jeep located at 777 West Orangethorpe Ave. Placentia, CA 92870 answered the call.

The Jeep/JRLA partnership, which began in February, saw a donation of $100,000 towards college scholarships to the first graduating class of Jalen Rose Leadership Academy.

Mentoring programs between Jeep employees and students are…

While enthusiasts might not be able to perfectly recite specs and stats for all new Chrysler vehicles, they do in fact show an incredible dedication to the brand. As it turns out, this trend is hardly a coincidence.

In the wake of a media storm that recently surrounded the automaker's famous "It's Halftime in America" commercial, Oliver Francois, Chrysler Group Chief Marketing Officer, says that building up brand loyalty is much more important than conveying specific vehicle information. Reflecting on ghosts of automotive marketing tactics past, Francois notes, "It seemed like Detroit was obsessed with cup holders and…