The tricky thing about social media is that is has the potential to wreak havoc on a brand, especially when publishing rights fall into the wrong hands. Unfortunately, Chevrolet has recently fallen prey to such foul play.

One of the employees at the PR firm hired to handle the American automaker's social media efforts sent the following expletive-filled tweet: "I find it ironic that Detroit is known as the motorcity and yet no one here knows how to f****** drive."

The tweet, which was sent to approximately 8,000 followers, really couldn't have come at a worse time…

Once again, Jeep has stated with will bring a Fiat-type small SUV to dealers in 2013, but it may only make it to Australian audiences. Rest assured: eventually, somewhere, the compact Jeep SUV will be made. This new entry-level Jeep is likely to be built on a taller variant of the platform underpinning Fiat's Punto.

"There's definitely space in the market for a Jeep-brand B-segment SUV," Jeep CEO Mike Manley told British magazine Autocar at Geneva this week. "We're already working on a project that will meet that need, and expect to have the car on the…

Don A Vee Chrysler Jeep Dodge in California is informing their Orange County used cars consumers of a new online computer program that educates customers about the benefits of the Certified Pre-Owned Vehicle (CPOV) program from Chrysler Group LLC that covers Chrysler, Jeep®, Dodge and Ram Truck brand vehicles.

"We are providing our Orange County used cars consumers with an entertaining online experience while educating them about what a smart choice a certified, pre-owned vehicle can be for many people," said Don A Vee Chrysler Jeep Dodge.

The star of the online program, found at www.whatsmyaq.com, is an…

American auto maker Chrysler and Vanity Fair Magazine have joined forces to help promote the Oscar Nominated films of 2011, including The Fighter, starring Christian Bale, Amy Adams and Mark Wahlberg.

Adams recently showed up at a Vanity Fair press event, posing next to the refreshed 2011 Chrysler 300.

Stars were all smiles at the event, which went towards benefitting the charity Communities In Schools. According to the organization's website, Communities In Schools focuses on working "within the public school system, determining student needs and establishing relationships with local businesses, social service agencies, health care providers, and parent and…